Follow a single NULA hero shot as AdFury turns it into the PDP imagery, rich media, ad units and video a brand needs to sell at retail.
Placement-ready files for one product. The old way means a photo shoot, an agency brief, retouching, a resize for every retailer, then a separate video production. Weeks per SKU, and it all starts over at the next refresh.
No reshoot, no rebrief. Everything that follows is built from this file and locked to it.
The same approved image becomes video for every screen the shopper uses.
Top-of-search video built from the hero, cut to each network's length and safe-zone rules.
Product-true motion from the approved hero, so the PDP stays consistent with every ad that sends traffic to it.
Vertical cuts with safe zones for captions and UI, ready for Reels, TikTok and Shorts, and pointed back to the retailer PDP.
Full-screen 16:9 for streaming inventory, from the same file that built the PDP. Retail data targets it; the creative already matches the shelf.
PDP · StudioPDP · LifestyleSponsored videoSocial 9:16PDP · In useRich mediaPDP videoSocial 9:16Walmart TileBrand BoxGalleryCTVLogo, color, type and voice are locked to each brand profile on every asset.
Claims, disclaimers and category rules enforced automatically, including OTC and VMS.
Every output is validated against the destination spec, in real time, before download.
Approved and past creative in one library, reusable in every new generation.
Pay as you go. Buy credits when you need them.
Growing catalogs that want more tools and better rates.
Established catalogs with regular asset rotation.
Enterprise volume at our lowest cost per credit.
Expert-Led, Tech-Driven.
Your Content Strategy and Production Partner for Retail Media and Catalog
Start for Free
The Problem vs. The AdFury Solution
Traditional retail media display advertising is broken. While sponsored search scales instantly, display ads stay trapped in slow, manual design queues and fragmented specification spreadsheets.
| The Legacy Workflow | The AdFury Automated Engine | |
|---|---|---|
Legacy 2-Week Turnaround Campaigns miss crucial stockout and seasonal promotional windows. | AdFury 5-Minute Launch Generate complete, multi-format ad sets instantly from an Item. | |
Legacy 20+ Hours Wasted/Week Marketers waste time manually resizing banners and re-formatting specs. | AdFury Automated Resizing Intelligent outpainting auto-formats assets for 40+ networks. | |
Legacy 15%+ Platform Rejections Minor spec and legal errors cause costly campaign delays. | AdFury Under 1% Rejection Rates Built-in OmniSpec middleware pre-validates assets before launch. | |
Legacy High Retainer Overhead Agencies and internal teams spend millions on repetitive design tasks. | AdFury $275,000+ Annual Savings Cut cost-per-asset by 68% and reallocate funds into working media. | |
Ready to retire the design queue?
Talk to AdFuryIndustry Impact
Across retail media and the digital shelf, teams that replace manual design queues with agentic production see the same three gains.
80%
Campaign-ready ad sets ship in minutes, so promotional and stockout windows never close before the creative lands.
50 to 70%
Automation absorbs the repetitive resizing and reformatting work, moving retainer spend back into working media.
39%
Optimized, spec-compliant product content turns more browsers into buyers on every retailer you sell through.
The Platform
An AI-native commerce platform, managed services, and custom workflows — combining frontier models with the retail expertise needed to make them effective.
Routes each task to the frontier model best suited for it, then grounds that work in retail data, style guides, specs, and best practices — fully compliant images, videos, text, and ads at scale.
Try NowRetail specialists, not generalists. Dedicated support from proven founders who go deep in retail so your team stays focused on growth.
Learn moreBuilt by retail insiders on frontier-model infrastructure, combining automation with human strategy and oversight for unique retail challenges.
Learn moreSolutions
We apply automation where it creates value and keep human strategy, direction, and oversight where they matter most — so your team can eliminate operational friction and focus on superior business outcomes.
Win RMN placements with personalized, fully compliant ad creative produced at unprecedented speed.
Optimize PDPs and catalog content with retailer specs and brand guidelines built into every asset.
Production-ready images, text, and ads in minutes, not weeks — reducing repetitive creative tasks and cutting costs.
Campaign-ready video generated from your product content, on-brand and compliant across every channel.
Retail Media
Creative, content, campaigns, measurement, resizing, and the brand control center behind them — every one of them working from the same product data.
Digital Shelf App
Imagery, listing content, and immersive product pages for the entire catalog — spec-compliant on every retailer you sell through.
WCAG 2.1 AA compliant output, Item Spec 5.0 compatible, loading in under two seconds on the PDP.
Managed Services
Dedicated support from proven founders who go deep in retail. You set the direction and own the strategy; we own production, optimization, and delivery.
Examples
Browse the live galleries of ad units and product imagery. All creative and copy is 100% AI-generated with AdFury's proprietary flow, prompted by entering a product detail page URL.
Who We Serve
Nineteen playbooks for the way each team actually works — agencies, brands, retailers, consultancies, and the software platforms retail runs on.
80%faster asset production across client accounts
20+ hrsreturned each week to every team member
<1%rejection rate on assets built to your specs
70%lower creative cost in the client operating model
40+platforms normalized into one schema
Technology alone is not the answer. We combine frontier models with retail expertise so you launch faster, spend smarter, and get it right the first time.
Within one business day, founder-led. No SDR queue to sit in.
Send a product page link and get a complete, spec-checked ad set back.
App, managed services, or custom workflows scoped to your volume and networks.
Why AdFury
Expert-led. Tech-driven. Frontier models grounded in retail expertise. Human strategy where it matters most.
The real opportunity in retail isn't simply having access to advanced technology. It's combining that technology with the expertise needed to make it effective — across creative, media, and catalog.
AdFury is an AI-native commerce platform built on the world's leading frontier models. We route each task to the model best suited for it, then ground that work in retail data, retailer specs, and agentic workflows.
We apply automation where it creates value while preserving human strategy, direction, and oversight where they matter most — through self-service technology, managed services, or a combination of both.
Our purpose extends beyond automating tasks. We exist to eliminate operational friction, expand operating margins, and empower commercial leaders to achieve superior business outcomes.
Our Values
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practiceBuilt by Retail Insiders
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury combines decades of retail and e-commerce expertise with an AI-native platform built on the world's leading frontier models. Technology alone is not the answer — we apply automation where it creates value while preserving human strategy, direction, and oversight where they matter most.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury followed in October 2024.
