AdFury Newsroom
Media releases and announcements from AdFury — product launches, retailer integrations, and company milestones, with the full release available to read or download.
Every AdFury media release, newest first.
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Media ReleaseProduct Launch
The self-service, agentic rich media tool builds fully compliant below-the-fold content directly from a brand's existing Walmart product page — saving up to 75% of production time and lifting PDP conversions by up to 40%.
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Media ReleaseCompany News
AdFury.ai, co-founded by Eric Howerton and JS Bull, publicly launches at the Adobe Summit in Las Vegas — using AI-powered software to make it simpler for retailers, brands and agencies to create and deploy relevant image and video ads in retail media networks.
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Media Inquiries
For interviews, briefings, imagery or anything in these releases, reach our media team and we will get back to you quickly.
Abby Nelson, Ketner Group Communications (for AdFury)
Why AdFury
Retail expertise. Purpose-built AI for retail. Operational excellence. Customer accountability.
Building our AI infrastructure since Oct. 2024. Agentic App. Managed Services. Custom AI workflows. Purpose-built for retail, not adapted from generic AI.
Built by founders who scaled retail SaaS to exit. Deep expertise in retail media networks and retail product content management. We know the problems.
Retail knowledge powered by fine-tuned AI. Adapt faster. Solve better. Evolve precisely. Momentum catapults results. Trust expertise.
Specialists, not generalists. We go deep in retail for focus on growth. Proven founders. Managed services. Dedicated support. We never fail our clients.
Our Values
Seven principles that decide what we build, how we test it, and who we build it with.
See what each value means in practiceBuilt by Retail Insiders
Founded by retail technology entrepreneurs who built and scaled WhyteSpyder to a successful exit, AdFury combines decades of retail and e-commerce expertise with cutting-edge AI architecture. We don't just understand retail — we've built and scaled profitable SaaS solutions and managed services within it.
WhyteSpyder started as a digital shopper agency for Walmart in 2012, became retail ecommerce SaaS in 2019, and sold to Ascential in 2021, where the team went on to scale retail media inside Flywheel Digital. AdFury followed in October 2024.
